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Loyal Customers Get Dibs on Miata RF


New York  Show Car Starts Limited Run

The 2017 Mazda Miata MX-5 RF was the hit of the New York Auto Show this year. The retractable hardtop fastback takes the “fun” attitude of the soft top Miata and kicks it up a few notches by giving Miata lovers a new version of the old favorite. With beautiful fastback lines, the car converts from a closed coupe to an open air roadster at the touch of a button. Mazda is only making 1,000 of these beauties to start. Named the “Launch Edition,” this Miata RF gives preference to existing customers. It will have an exclusive color combination of Machine Gray Metallic on the outside and Auburn Nappa Leather on the interior. “MX-5 has enjoyed 27 years of being the world’s best-selling roadster, being named 2016 World Car of the Year and World Car Design of the Year and receiving hundreds, if not thousands of accolades,” according to Mazda senior VP Robert Davis. Existing customers will receive an email with instructions on how to purchase the new RF. For your chance at a certain collector’s item, contact the pros at Chapman Mazda on Bell Road.

Every Vehicle Made to Order

Don’t expect to see the new Launch Edition of the Miata RF showing up on dealership lots. Every car will be made to order, where the only option for customers is whether to pick a SKYACTIV-MT 6-speed manual transmission or a 6-speed automatic. Along with special badging on the car, customers will also receive an exclusive numbered 42 mm watch made by Torneau. “Rarely does any automaker have a vehicle that garners the sort of loyalty and enthusiasm MX-5 generates–something we don’t take lightly,” Davis said. “MX-5 RF is the next chapter of this storied model line, and we can’t think of a better way to give back than to first offer this bespoke Launch Edition to those who have stuck with us, believing in our mission to deliver the best-driving vehicles on the road.”

Other RF Models Available Early 2017

Although the Launch Edition is a very limited run, the RF in other colors will be arriving at Chapman Mazda on Bell Road in the first part of 2017. Expect a quieter ride than with the soft top Miata, with the same thrills that made the Mazda Miata MX-5 the choice of those who want something fun to drive that doesn’t break the bank. “The cabin is luxurious and quiet when closed, and the rear roof produces a completely new open-air driving feel when the top is down,” said MX-5 program manager Nobuhiro Yamamoto. “I believe the MX-5 RF is a car that could only have been created at Mazda, where everyone involved in the creative process aspires to take on new challenges.”

CX-5 Takes Top Honors in Comparison Test


Small Crossover Repeats as Best of Bunch

When it comes to comparing vehicles, the editors at Motor Trend magazine have a reputation for looking at all factors to help consumers make an informed decision. A recent test of compact crossover vehicles revealed that the Mazda CX-5 Grand Touring crossover is the best of the bunch. Excellent fuel economy, a sporty drive and top scores in performance testing had it topping a field that included the Honda CR-V, Toyota RAV4 and six other competitors. “Subjectively, the Mazda had one of the nicest cabins and excellent ride quality, and most important, we really enjoyed driving it,” said the Motor Trend review. See how much you enjoy driving a Mazda CX-5 by visiting Chapman Mazda on Bell Road.

CX-5 Provides Outstanding Value

When taking all factors into consideration, the Motor Trend editors found the CX-5 presented the best value of all the vehicles tested. “For those who value the journey over the destination, we’d give the nod to the CX-5, as it’s incredibly enjoyable to drive, luxurious, and comfortable,” they wrote. The Mazda CX-5 was also right on top in the safety evaluation, earning top scores from both the National Highway Traffic Safety Administration and the Insurance Institute for Highway Safety.

Ride and Handling Second to None

It’s always difficult for an automaker to provide a superior handling vehicle that also offers a cushiony ride. Motor Trend thought the CX-5 came the closest of all the tested vehicles, taking out the bumps of the highway while still giving the driver the feel of a sportster. “Out on our road loops, the Mazda offered up engaging, sporty handling with little body roll and little in the way of harshness from poor-quality roads,” read the review. This makes the CX-5 a perfect vehicle for daily commutes or a weekend run up a deserted highway. The ability to seat five adults comfortably while still storing plenty of gear puts the Utility in this CUV.

Honors Don’t Stop With Motor Trend

The Mazda CX-5 is the best reviewed Compact Utility Vehicle on the market, earning high praise from consumer entities such as Car and Driver magazine, Edmunds and U.S. News and World Report. The commitment to using quality materials while adhering to Mazda’s KODO Soul of Motion design philosophy make the CX-5 a favorite for people who like a little sophistication in their daily drive. See why the CX-5, and the entire Mazda inventory, are rewriting books on car making when you visit Chapman Mazda on Bell Road.

14 Chapman Mazda on Bell Road

KBB Likes Mazda3 and CX-3

Noted consumer website has chosen two Mazdas to their “10 Best Back-to-School” vehicle list. Judging in a number of categories that included style, affordability, practicality and safety, the reviewers at Kelley Blue Book were consistent in their love for the two vehicles. The Mazda3 was named to’s “10 Coolest Cars Under $18,000 for 2016”. The CX-3 was also honored to the same list, except for cars under $25,000. also utilized comments from consumers when making their selections. The CX-3 received a 10 out of 10 consumer rating, with buyers loving the “5 star design” along with “driving dynamics, interior and exterior appearance.” The Mazda3 scored an 8.8 in its consumer rating. Check out the entire inventory at your Phoenix Mazda dealer, Chapman Mazda.

Mazda 3 ‘Both Fun and Fuel-efficient’

The editors at say the 2016 Mazda3 is “both fun and fuel-efficient thanks to Mazda’s SKYACTIV chassis and powertrain technology.” SKYACTIV is Mazda’s way of integrating all the components to make the most efficient and powerful vehicle possible. This makes the Mazda3 an incredibly fun car to drive while still getting an impressive 33 mpg in combined city and highway driving. Editors said they liked the position of the seat and steering wheel, which creates an ergonomic, comfortable experience when taking the compact car on long drives. Especially attractive is a blind spot monitoring system that warns the driver when another car is lurking in a hidden area.

CX-3 Puts ‘Sport’ in Sport Utility Vehicle

The ability of the compact SUV CX-3 to “carve through corners and slice through traffic” is one of the reason the editors at put it at the top of their “fun-to-drive” list. They lauded the CX-3’s “stiff body structure, precise steering and a real multi-gear automatic transmission.” They compare the CX-3 to the much more expensive Mercedes GLA. The efficient 2L engine not only provides a combined 31 mpg, but its ability to maintain torque through the RPM spectrum is a major part of the fun factor, especially on a weekend run through a curvy mountain road. The CX-3 comes with standard features not even offered on some competitors, such as push-button start and Bluetooth audio connectivity. Make sure you put the CX-3 on your list for inspection when you head to your Phoenix Mazda dealer.

KODO Soul of Motion Part of Every Mazda

When you head to Chapman Mazda, make sure you pay close attention to the design of the entire Mazda lineup. By utilizing the ancient KODO Soul of Motion design philosophy, Mazda creates a stunning lineup that gives you the feeling of movement even when the cars are standing still.

CX-9 Takes Bland Out of Family Haulers

Mazda on Bell

Responsive Handling Makes Practical SUV Fun

When it comes right down to it, sports cars are a barrel of fun, but chances are you’ll eventually need some place to put the luggage, the dog and possibly a couple of kids. The 2016 Mazda CX-9 has a place for all that stuff while providing a dynamic driving experience that doesn’t back away from a few mountain curves. Redesigned for this model year, the CX-9 has the look of a luxury SUV at a fraction of the price. Add the 20-inch premium wheels to the KODO-Soul of Motion Mazda design philosophy and this is an SUV that will stand out at any country club in the world. Chapman Mazda on Bell Road is the perfect place for a test drive to see how the CX-9 fits into your needs.

Rich Materials Create Sophisticated Interior

The use of upscale materials and quality craftsmanship make the Mazda CX-9 interior a comfortable and sophisticated place to relax on your daily commute or family vacation. Step up to the Signature model and you’ll find Nappa leather seats, rosewood trim and brushed aluminum adornments. Take a close look at how tight all the seams and gaps, as well as the perfect alignment of the trim pieces.

Four Models Offer Choice of Features and Price

Starting at just $31,250, the Mazda CX-9 Sport delivers seating for seven that adjusts to make room for odd-sized cargo. It comes with a 2.5L engine that uses SKYACTIV technology to deliver 250 horsepower and still earn 28 mpg on the highway. The Touring model adds some other features, like a power rear gate, heated outside mirrors and an 8-inch touchscreen infotainment system. Step on up to the Grand Touring model and you get the 20-inch wheels, power moonroof, automatic headlights, rain sensing windshield wipers and much more. The Signature is the top of the model line. The Nappa leather, LED grille accent lighting, rosewood trim and LED fog lights are just scratching the surface of all the extras delivered on this luxurious SUV. The Signature model also comes with standard all-wheel drive.

Auto Reviewers Love CX-9

The CX-9 is one of the best reviewed models of the year. “Car and Driver” said, “The cabin’s clean design imparts a rich, premium feel.” The editors at “Motor Trend” thinks Mazda has just set the standard for family transportation. “Like its SUV of the Year-winning predecessor, this new family machine might reset the bar for fun-to-drive, efficient family transportation.” See what has the entire industry impressed by examining the CX-9 inventory at Chapman Mazda on Bell Road.

Mazda3 Hatchback Honored for Total Quality


Mazda3 Honored for Overall Holistic Experience

When the research consultancy group “Strategic Vision” started weeding through the contestants for it small car “Total Quality Award,” the judges used an evaluation process that looked at the overall holistic experience, both positive and negative, that each car brings to the consumer. The categories examined included reliability, customer service, the total driving experience and how the car evokes an emotional response from the customer. In a press release, the company said the “Mazda3 hatchback surpasses all its competition by delivering more than is expected in a segment that is often just more functional than delivering extra touches. Its overall profile of what is delivered for the price creates value and a positive image.” See what kind of emotional response the Mazda3 hatchback creates in you by taking a drive to Chapman Mazda on Bell Road.

Spirited Design Makes Driving Fun

Employing the spirited KODO – Soul of Motion design philosophy on all its vehicles, Mazda has turned the mundane hatchback into a work of art. From its long sloping hood to the subtly sculpted sides, the 2016 Mazda3 hatchback is as engaging as it is efficient. Be prepared for this eye-catching beauty to turn heads whether you’re motoring down the highway or stopped for one of those infrequent fuel fill-ups. As beautiful as the exterior the looks, the interior is just as attractive. Superior craftsmanship creates a sophisticated feel from the tight fit and finish to the upscale materials. KODO design is a Japanese philosophy that’s inspired by the quiet focus of an animal stalking its dinner. The Mazda3 is ready to capture your heart with a look that exudes power, energy and poise.

Awesome Performance Combines With Superb Efficiency

There are five different models of the Mazda3 hatchback that offer two different engines. The base engine is the 2.0L SKYACTIV 4 cylinder that delivers 155 horsepower while achieving 40 mpg on the highway. If you want a few more horses under the hood, step up to the 2.5L engine for 184 horsepower and 39 mpg. The larger engine comes standard in the S Touring and S Grand Touring trim packages. Along with the larger engine, the “S” models come with 18-inch wheels, steering wheel paddle shifters and a sport trim package that delivers a little more flair. The S Grand Touring also has LED taillights and running lights, along with an adaptive headlight system that leads the way as you drive around dark corners. Check out the entire Mazda3 inventory with a visit to Chapman Mazda on Bell Road.