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U.S. Auto Market Continues Strong Pace

With the United States automotive market continuing on a record setting sales pace, Mazda announced a 35.4 percent increase for October of 2015 over the previous year. The midsize CX-5 crossover vehicle led the way by moving 9,264 units, a 54 percent increase over the previous year. The popular Mazda 3 sedan also had an impressive month by selling 8,342 vehicles, or a 15 percent jump over 2014. America continued to show its love for SUVs as the large CX-9 had its best October since 2011 with sales totaling 1,484. See the complete Mazda inventory lineup today with a visit to Chapman Mazda.

New MX-5 Miata a Hit With Consumers

When Mazda gave the sporty little Miata a refresh for the 2016 model year, it created a more aggressive look with the hope of attracting more male buyers. The strategy apparently paid off, as sales rose 278 percent over the previous year. Although it kept many features that make a Miata a Miata, like the round heritage lamps, the new MX-5 is lower and shorter than its predecessors, producing a lean look of balled up energy. The new car is 148 pounds lighter with a lower center of gravity, making it quicker through corners and providing greater stability. Put the top down and take a ride at Chapman Mazda to really experience what open air driving is all about.

CX-3 Making Impressive Debut

Mazda’s smallest SUV, the CX-3 is only in its third month of sales but is making a real impression in the compact market. The little SUV sold almost 1,400 vehicles in October. By utilizing SKYACTIV technology, all of the vehicle’s components work together to deliver top performance and maximum fuel efficiency. Small design details like moving the rear seats closer together encourage conversation between front and rear passengers. Push button start and the Mazda Connect infotainment system are standard equipment on the CX-3, which delivers a lot of bang for the buck. Don’t pass over the CX-3 when you examine the entire Mazda inventory.

Mazda Leads Nation in Fuel Efficiency

With the Mazda inventory averaging 27.1 miles per gallon, the U.S. Environmental Protection Agency recognizes Mazda as the most fuel-efficient automaker in the United States. The Mazda3 leads the way with 41 mpg on the highway, but even the large CX-9 seats seven people and still gets 24 mpg out on the open road. It’s this commitment to efficiency along with innovative design that has Mazda crushing sales records every month.


Roadster Concepts Revealed at Auto Show

The annual SEMA auto show is a place for automakers to show off crazy concept vehicles which usually are a one-off affair. But some concepts actually get made, which may be the case for the wildly popular Mazda MX-5 Spyder and Speedster. Based on the Miata, these two concept vehicles incorporate the design of classic roadsters that emphasized the fun and excitement of open-air driving. Mazda utilized a Skyactiv 2.0-liter engine with variable valve timing for both vehicles, providing plenty of power for cars that weigh just over 2,000 pounds. Although the Speedster and Spyder aren’t available for sale yet, the popular Miata is ready for your test drive at Chapman Mazda.

Mazda Miata Provides Canvas for Concept Cars

“Both the MX-5 Spyder and MX-5 Speedster are uncompromising designs that highlight the core strengths of MX-5,” according to Ken Saward, the design manager for Mazda North America. “The all-new 2016 MX-5 served as a blank canvas for our design team to create some truly one-of-a-kind cars, yet our SEMA concepts remain true to more than 25 years of MX-5 heritage.” The Spyder is the heavier of the two vehicles, weighing in at 2,301 pounds. The Mercury Silver exterior paint pairs well with the natural Spinneybeck leather. For the 2,080-pound Speedster, Mazda chose a Blue Ether paint and carbon fiber seats with black trim.

No Longer Just a “Chick” Car

Once considered just a sports car for women, the muscular build of the 2016 Mazda MX-5 Miata appeals equally to both sexes. Sports cars are supposed to have rear wheel drive and the Miata accommodates with near perfect weight distribution. Add in the 155-horsepower 2.0-liter engine and either a six-speed manual or automatic transmission and you have what “Car and Driver” magazine calls “pure bliss.” Head to your Phoenix Mazda dealer, Chapman Mazda and examine the three different trim levels for yourself. The base Sport is filled with standard features like LED headlights, air conditioning, power windows and a six-speaker sound system. Move up to the Club version and you add the Mazda Connect entertainment system with a Bose sound system. The Grand Touring model is still just a hair over $30,000 and provides everything the other two trim packages have plus leather, heated seats, navigation, blind spot monitoring and other sensor-related safety features.

2016 Version Lighter Than Previous Year

By dropping 148 pounds from the previous model year, the new Miata is leaner and quicker than ever before. Head over to your Phoenix Mazda dealer and see just how much fun you can have in two seats.


Kelley Blue Book Loves the Fun, Sassy Compact

Kelley Blue Book, a trusted source of consumer information on the Internet, puts out a list of the coolest cars within a certain price point every year. This year the Mazda3 topped the list of coolness in the under $18,000 range. KBB says the compact car is “fun to drive, gorgeous and tech-savvy.” It calls the car a “formidable rival” to competitors like the Ford Focus, Toyota Corolla and Honda Civic by providing more than 40 mpg and sporty performance. Check out the latest Mazda3 inventory with a visit to Chapman Mazda.

SKYACTIV Technology Integrates Chassis and Powertrain

Mazda’s innovative SKYACTIVE Technology creates an interactive experience on the Mazda3, allowing the suspension, chassis, engine and transmission to work together for maximum efficiency and performance. KBB says this creates a sportier feel than other competitors in that class, whether you choose the 6-speed automatic or 6-speed manual transmission. You can throw the car into corners with abandon while maintaining a smooth, comfortable ride on long stretches of open highway. Buyers have a choice of a 2.5-liter or 2.0-liter engine. The larger engine offers almost 30 more horsepower while sacrificing just a bit in gas mileage.

Mazda Connect a Favorite Feature

Mazda Connect, the company’s name for its touchscreen infotainment system, is easy to use. One touch or voice recognition is all you need to control your music, phone, apps and more. Other favorites for KBB include the blind spot monitoring system and braking support. These safety features help avoid collisions or lessen the extent of damage should a collision occur. Designers have paid particular attention to the layout of the interior, maximizing the use of space to allow 5 adults to ride in relative comfort. A 60/40 folding rear seat allows you to carry cargo as well as people.

Lots of Standard Equipment for the Money

When you look over the Mazda3 inventory at Chapman Mazda, you’ll notice that even the base unit comes with air conditioning, a powerful audio system and push button start. Step up just a bit to the Sport model and you get the 7-inch Mazda Connect screen, a little better audio system and cruise control. At the top of the scale is the Grand Touring model, with leather seats and a bigger engine. You can stay at a more affordable model and still order two technology packages, including navigation, dual climate control and a moon roof.

Mazda has Best September in Two Decades


Mazda North America Close to Quarter-million Vehicles for Year

By selling 25,616 vehicles in the United States last month, Mazda not only had its best September since 1994, but is also closing in on 250,000 vehicles sold for the year. The crossover division did well with the CX-5 and CX-9 both well ahead of last year. The mid-size CX-5 scored its best September by moving 9,107 vehicles, up 12.5 percent from a year ago. The CX-9 had a 27 percent increase over the previous year, moving 1,559 units. September was the first month of sales for the baby of the group. The CX-3 had a solid month by moving 1,340 vehicles. Check out the crossover lineup by test-driving all these beauties at your Phoenix Mazda dealer, Chapman Mazda.

MX-5 Miata Sales Also Increase

The release of the 2016 Mazda MX-5 Miata was met with love from people hankering for a fun sports car that doesn’t cost the same as a house. By selling 940 Miatas in September, Mazda enjoyed a 127 percent increase over 2014 sales. The Miata recently scored third place in “Motor Trend” magazine’s “Best Driver’s Car” competition against much more expensive entries from Porsche and Mercedes Benz. The magazine’s editors loved just how much fun the new Miata is to drive, which is evidenced in the strong sales.

SKYACTIV Technology Proves Popular

More than 90 percent of all the Mazdas sold in September were outfitted with SKYACTIV Technology, an innovative solution that lets a vehicle’s components work together in an integrated, efficient manner. The result is enhanced performance and efficiency that increases both driving pleasure and savings at the pumps. The Mazda6 is one example of a vehicle with SKYACTIV Technology that enjoyed great sales, moving 4,528 vehicles last month. For more information on Mazda’s innovative engineering, visit your Phoenix Mazda dealer, Chapman Mazda.

KODO Design Reveals Soul of Motion

Mazda recognizes that buying a car is partly an emotional appeal. For that reason the company has embraced KODO design elements that make a car more than just a hunk of metal with an engine. Mazda believes that cars can touch drivers on an emotional plane with designs that reveal a “soul of motion” even when they are standing still. From vehicles that resemble a wild animal on the prowl to an athlete in competition, the Mazda KODO design is reinventing the way people look at cars while leading to record sales.

Miata Blows Away More Expensive Competition


Inexpensive Sports Car Finds Place on Leader Board

When “Motor Trend” magazine decides to test vehicles for its “Best Driver’s Car” of the year, you’d expect Porsche and Mercedes to show up on the list. Those vehicles do, but resting in third place and beating entries from Mercedes, Bentley, Chevrolet and Cadillac is the affordable Mazda MX-5 Miata. With an as-tested price of just over $30,000, the Miata cost a fraction of some of the other cars on the list. It was only beaten by the Porsche Cayman GT4 ($105,000 as tested) and Mercedes-AMG GT S ($172,000 as tested). See why the little Mazda is such a popular vehicle for drivers who want some fun without breaking the bank by taking a visit to Chapman Mazda.

Lightweight Vehicle Provides Fun With Limited Horsepower

The Mazda didn’t compare with some of the super-powered cars when it comes to times in the quarter-mile or on the 0-60 mph run, but it more than made up for it in handling and the ability to bring a smile to the faces of the Motor Trend reviewers. “It’s proof you don’t need a lot of power to make a great driver’s car,” said Ron Kiino of Motor Trend. The chassis and suspension of the Mazda MX-5 Miata lets you feel the road as you zip through mountain passes. Put the top down and the excitement is enhanced with the wind whipping through your hair and the exhaust noise bouncing off the canyon walls. While other more expensive vehicles offer a choice of driving modes, the Mazda is always in sport mode. Precise steering and short shifting throws make you feel like you’re going fast.

Driving the Mazda an “Unalloyed Joy”

Angus MacKenzie, senior editor for Motor Trend, said “driving the MX-5 top down on a winding road is an unalloyed joy. This is how driving a sports car used to be.” Stop by Chapman Mazda and take a test drive for yourself. If you find yourself grinning from ear to ear as you put the convertible through its paces, this just might be the car for you.

No Need to Worry About Backseat Drivers

The Mazda MX-5 Miata seats only two, so there’s no need to worry about rear legroom or pleas to put the top up from backseat drivers. It scored a respectable 5.8 seconds going from 0 to 60 mph and ran the quarter-mile in 14.5 seconds with a top speed of 94.2 mph. The little I-4 engine produces 144 horsepower, but because of the light vehicle weight it has a very good 14.8 lb/hp weight to power ratio.