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Archive for April, 2015


Consumers Rethinking Love Affair

There once was a time when a car brand was a part of the family. There were Ford people and Chevy people and never the two would mix. The proliferation of different brands and a general equality in features and dependability has put the love affair on the back burner as consumers look for value and sophistication, not a specific badge. Following the recession of 2008, the Detroit automakers have caught up with Japanese rivals in terms of quality, and all cars are offering more luxurious appointments in hopes of becoming the next big seller. Customers want infotainment systems on the cutting edge of technology. Standard features go a long way toward determining whether a car will be popular or not. Mazda offers many features as standard, which you can see if you visit Chapman Mazda.

Government Regulations Cracking Down

As fuel mileage requirements and safety features add to the cost of building vehicles, automakers need to sell more cars to decrease the price per vehicle. Mandatory safety features like rear view cameras are now becoming required, decreasing the likelihood of a rear crash but increasing the cost per car. Automakers are walking a fine line by reducing profit margins on vehicles to influence consumers to buy in volume. Only time will tell if this strategy will weed some of the weaker manufacturers from the herd, or force smaller companies to merge.

U.S. Market Shows Strong Sales

U.S. sales are expected to reach 16 million vehicles this year alone, up almost 3 million from just seven years ago. The United States is one of the strongest auto markets in the world, as European and Chinese sales are slumping badly. Industry leaders must react strategically to the global market as a whole and make decisions now that will affect their success in the next 10 years. Decisions must be made in terms of shifting manufacturing locations, pricing, and predicting consumer demands.

More Data Than Ever Before

Automakers have more data at their fingertips than ever before, thanks to the proliferation of telematics systems and sensors in vehicles. How vehicles are used, as well as how drivers drive, offers important data in designing the cars of the future. On the flip side, consumers have more information about vehicles than ever before, making the car buying experience more of a level playing field. Test drive a new Mazda at Chapman Mazda and utilize the information available on consumer websites and in promotional materials to get the best deal possible.


With over 130 international awards under its belt, the 2015 Mazda Mazda3 can now add the “Best Hatchback Car for 2015” to its illustrious list of awards. The award was presented to Galadari Automobiles, the lone distributor of Mazda cars in the UAE. The awards were handed out in Dubai at the Ritz-Carlton Jumeira Beach Residence.

Chapman Mazda is proud to introduce the Mazda3 Hatchback, available now at dealerships everywhere. Indeed, the Mazda3 is one of the most popular vehicles around today because of its performance, safety, reliability, and efficiency as pointed out by General Manager of Galadari Automobiles, Ewan Ramsay.

And with the new design theme ‘KODO – Soul of Motion’, cutting-edge SKYACTIV Technology, state-of-the-art features, and class leading i-Activsense it is no surprise that Mazda has stacked up awards locally and internationally, Ramsay stated.

The 2015 Mazda3 Hatchback includes MZD Connect, the company’s new and innovative in-vehicle connectivity idea. Appropriate for this year’s IAA, the MZD Connect’s main concepts consist of the networked automobile of the future. Created for simple and safe functionality, the system will make the most recent creation of Mazda’s all-time bestseller among the first in its group to take passengers online.

The interior, which provides close to best-in-class proportions, is divided into distinct driver and passenger areas. These are specifically created for fun, relaxed driving along with a secure, comforting passenger feeling. Supplementing this inspired design idea, is a safe-to-use and exceptionally ergonomic human-machine interaction. Features here consist of the Active Driving Display, Mazda’s new 7” Central Display, Voice Commands, and a Rotary Commander improved to make sure that drivers have full control over their car’s infotainment functions. All these features allow the driver to control the vehicle without having to take their eyes off the road ahead.

The new innovative Mazda3 brings together a collection of state of the art active safety technological innovation, with its ground-breaking occupant and pedestrian-focused passive safety measures notion. Its safety and stability functions are the best in its category since it is the only car in its class to provide these kind of capabilities: Rear Vehicle Monitoring System, Navigation, Mazda Radar Cruise Control, Smart Brake Support, Distance Recognition Support System, and more.

On the exterior, the 2015 Mazda3 inherits the strong posture, dynamic flowing outlines and overall appeal of KODO-SOUL OF MOTION style. Influenced by the Mazda3’s smaller-sized, leaner dimensions, its design performs like a magnet; creating expectancy of exactly what the car can perform. Together with its exceptional SKYACTIV Technology line-up of ultra-efficient, lightweight engines, and transmissions on a renowned body and chassis platform, the car can perform amazing things. The Mazda3 simply provides a level of high performance and driving characteristics mirrored by its appearance.

The new Mazda3 provides enviably low gasoline usage and CO2 pollution levels ever, yet lives up to its sporty compact tag. This is all due to its smooth, linear acceleration, and exact, nimble handling.

The 2015 Mazda3 comes in both 1.6L and 2.0L engines with 6 different models with a maximum output of 155BHP.


Multimedia Options Best in Affordable Car

Kelley Blue Book, a longtime trusted source of automotive information for both consumers and industry experts, has selected the 2015 Mazda3 as the most technologically savvy car at a price point of less than $20,000. KBB said the Mazda3 has “a full suite of easy-to-use multimedia options and is by far the most affordable car you can get with an infotainment controller in the center console.” To inspect and test drive a Mazda3 in Phoenix, visit Chapman Mazda.

Mazda Connect Brings Information to One Place

The 7-inch touchscreen Mazda Connect panel brings all the audio, phone and navigation controls into one convenient location. The futuristic infotainment system features integrated Bluetooth for the phone and audio, available mapping, voice recognition, HD radio, text messaging and voice reply. Mazda Connect is also the source for apps that let you stream Internet-based radio services. A settings control lets you tailor your multimedia experience and other vehicle features, including how you lock your doors. With Mazda Connect, you are in charge of the vehicle instead of the other way around.

SKYACTIV Technology Delivers Smooth Performance

Mazda’s patented SKYACTIV system ensures every feature of the vehicle works in perfect harmony to deliver the smoothest and most energy efficient driving experience possible. When you go check out your Mazda3 in Phoenix, make sure and ask how SKYACTIV works to make the internal combustion engine more efficient. It delivers more low and mid-range torque to put the power where and when you need the best performance. The SKYACTIV 6-speed automatic transmission works in concert with the engine by utilizing an advance control module that delivers a smooth shift on time, every time. The result is a precise responsiveness that cuts down on carbon emissions and improves mileage.

Mazda Gets the Most out of 2.5 Liters

Mazda’s 2.5-liter SKYACTIV engine delivers up to 40 miles per gallon on the highway while pumping out 184 well-placed horsepower. That’s more horsepower and better mileage than competitors from Subaru and Ford. One of the ways the engineers get better performance is through the i-ELOOP regenerative braking system that captures energy every time you take your foot off the accelerator. This energy is used to run many of the car’s electrical components, taking that strain off the engine. Visit Chapman Mazda today to get more information on all the technological marvels that make the Mazda3 a truly unique vehicle.


Slight Increase Despite More Features

With a base price of $25,735, the redesigned Mazda MX-5 Miata provides sports car excitement at a very affordable cost. Even though the fourth generation of the car uses more aluminum to bring down the weight and packs more standard features than the 2015 model, the additional cost will barely make a difference in your monthly payment. You can preorder the vehicle now and expect delivery at Chapman Mazda sometime this summer. In the meantime, the dealership has a complete line of 2015 Miatas for your perusal.

What’s Different?

The all-new Miata comes standard with a six-speed manual transmission instead of the previous five-speed. A USB port, Bluetooth connectivity, leather-wrapped shifter knob and LED headlights are also standard on the 2016 Miata, but not even available on last year’s model. The new Mazda MX-5 Miata comes powered by a zippy 2.0-liter four-cylinder engine that pumps out 155 horsepower. The light weight and tuned suspension of the car means you’ll be hugging corners as you power up mountain roads. Seventeen-inch wheels are standard on the new Mazda, providing more grip and allowing for larger brakes. The suspension setup uses a control arm in the front and multi-link in the rear, allowing for just enough weight transfer in the corners to make you feel alive.

Miata Lovers Rejoice, It’s Still a Miata

While cars everywhere are becoming longer and wider, those who love the toy-like features of the Miata will enjoy knowing that not much has changed in the body style. It’s actually just a bit shorter than the previous model and sits a half-inch closer to the ground. If it got bigger anywhere, it’s inside the cabin where previously it was a bit of a challenge for full-size adults to sit comfortably without hunching forward. A redesign of the interior provides more leg and headroom for both driver and passenger. A lower hood profile improves front visibility through the large windshield.

What’s the Same?

The new Mazda stays true to the original concept of providing a two-seat sports car that gets good gas mileage and still performs on the road. While other sports cars get bigger and heavier and require larger engines, the little Miata still delivers on the fun quotient, bringing smiles to joyful owners everywhere. To see what everyone is so happy about, stop by Chapman Mazda and take the Miata for a test drive.

skyactiv mazda

Mazda is driving down an alternate route when it comes to meeting institutional and consumer standards for increasing fuel efficiency. All signs point to the strategy paying dividends; at least for the short-term.

Mazda didn’t shell out billions gambling on the latest hybrid and battery-electric vehicles. Instead the company invested heavily in “Skyactiv”- a comprehensive campaign to significantly boost the efficiency of every component of every vehicle.

“Our goal is to improve fuel economy globally by 30%,” asserts Mazda Product Planning Executive Officer Kiyoshi Fujiwara at Skyactiv’s U.S. press introduction. “And our answer is still the ICE (internal combustion engine). Our top priority is to radically improve this technology.”

Skyactiv starts with internal-combustion engines, both diesel and gasoline-powered, made more effective and efficient utilizing a building-blocks process that systematically launches efficiency improvements on the fly.

These technologies eventually will give way to EV (electric vehicle) strategies to meet average fuel economy requirements on the horizon. However, the important factor is to delay the latter until further technological advances becomes more budget-friendly.

Mazda claims the 2012 Mazda3’s new 155-hp 2.0L Skyactiv gasoline 4-cylinder, guzzles up 15% less gas than its same-displacement predecessor. This results in mileage approximately equivalent to a standard 2.2L diesel. Other enhancements are 15% more torque (specifically in the low-to-mid-rpm range), a 10% weight reduction and 30% less internal friction.

“The ICE still has substantial losses,” Mazda Powertrain Development Manager Ritaro Isobe says. “We needed to reduce them further. Our vision was ideal combustion, and we have applied technology innovation to achieve that.”

Isobe claims Mazda’s (global) 14:1 compression ratio for the engine is “groundbreaking”, even though it is a lower 13:1 for the 2013 CX-5 compact cross utility vehicle. In addition, the WardsAuto’s 2012 Mazda3 test car carries even more modest 12:1 compression ratio.

It must be said that the compression ratio is in fact lower in the CX-5, so it can handle 87-octane regular gas in the U.S. Also, the Mazda3 lacks the engine bay room required to account for the full Skyactiv engine’s unique 4-2-1 exhaust manifold. This is a critical component to the “breakthrough” marriage of technologies that Mazda engineers are using to eliminate pre-ignition knock at such high compression.

We must mention other key enhancements such as the multi-hole gas injection, new-design pistons, shorter combustion duration, dual variable-valve timing, and delayed ignition at startup.

WardsAuto editor Tom Murphy asserts that in comparison with competing Ford Focus and Hyundai Elantra I-4s, “The Mazda3 stands taller…with a free-revving vigor directly attributable to its best-in-class torque peak of 148 lb.-ft. (201 Nm) at a reasonable 4,100 rpm. That extra oomph is noticeable when pulling away from stop lights and passing on the highway,”

Despite repeated thrashing by the judges over the course of a 750-mile (1,207-km) evaluation, the Mazda3’s DI 2.0L “gleefully responds with fuel-economy numbers that top 34 mpg (6.9L/100 km),” Murphy continues.

Equipped with the new Skyactiv 6-speed automatic transmission, the Mazda3 sedan is rated by the Environmental Protection Agency at 28/40 mpg (8.4-5.9 L/100 km) city/highway.

“The combustion research that led to our ability to get to a 13:1 compression ratio on 87-octane gas goes back about 10 years, long before there was a Skyactiv program, with real fundamental research into the combustion process and how we could improve it,” says Mazda North America Vehicle Evaluation Manager Dave Coleman. “Some manufacturing innovations also played a big part in getting it off the ground.”

Learn more about Mazda’s latest vehicle advancements at Chapman Mazda. Also see your Phoenix Mazda dealer to view our current lineup of vehicles or test drive your favorite Mazda car today.