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Archive for July, 2016

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Mazda3 Honored for Overall Holistic Experience

When the research consultancy group “Strategic Vision” started weeding through the contestants for it small car “Total Quality Award,” the judges used an evaluation process that looked at the overall holistic experience, both positive and negative, that each car brings to the consumer. The categories examined included reliability, customer service, the total driving experience and how the car evokes an emotional response from the customer. In a press release, the company said the “Mazda3 hatchback surpasses all its competition by delivering more than is expected in a segment that is often just more functional than delivering extra touches. Its overall profile of what is delivered for the price creates value and a positive image.” See what kind of emotional response the Mazda3 hatchback creates in you by taking a drive to Chapman Mazda on Bell Road.

Spirited Design Makes Driving Fun

Employing the spirited KODO – Soul of Motion design philosophy on all its vehicles, Mazda has turned the mundane hatchback into a work of art. From its long sloping hood to the subtly sculpted sides, the 2016 Mazda3 hatchback is as engaging as it is efficient. Be prepared for this eye-catching beauty to turn heads whether you’re motoring down the highway or stopped for one of those infrequent fuel fill-ups. As beautiful as the exterior the looks, the interior is just as attractive. Superior craftsmanship creates a sophisticated feel from the tight fit and finish to the upscale materials. KODO design is a Japanese philosophy that’s inspired by the quiet focus of an animal stalking its dinner. The Mazda3 is ready to capture your heart with a look that exudes power, energy and poise.

Awesome Performance Combines With Superb Efficiency

There are five different models of the Mazda3 hatchback that offer two different engines. The base engine is the 2.0L SKYACTIV 4 cylinder that delivers 155 horsepower while achieving 40 mpg on the highway. If you want a few more horses under the hood, step up to the 2.5L engine for 184 horsepower and 39 mpg. The larger engine comes standard in the S Touring and S Grand Touring trim packages. Along with the larger engine, the “S” models come with 18-inch wheels, steering wheel paddle shifters and a sport trim package that delivers a little more flair. The S Grand Touring also has LED taillights and running lights, along with an adaptive headlight system that leads the way as you drive around dark corners. Check out the entire Mazda3 inventory with a visit to Chapman Mazda on Bell Road.

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Monitoring Driver Inputs Adjust Torque

As automakers move more and more to features that making driving effortless, there are some who say that all the fun is going out of the ability to make a car do things that other people can’t. Mazda, with its fun-to-drive philosophy, is giving back some of the control to drivers with their new G-Vectoring Control (GVC) technology. Mazda vehicles constantly take readings on the driver’s steering wheel usage, then communicate to the engine to reduce torque. That slight change shifts weight to the front, which tightens up the suspension and improves handling. The result is fewer steering wheel corrections and a more dynamic driving experience. See GVC in action for yourself by taking a test drive at your Phoenix Mazda dealerChapman Mazda on Bell Road.

MX-5 RF Retractable Hardtop Now in Fourth Generation

For people who like a little thrill in their driving experience without breaking the bank on some gazillion-horsepower sports car, the Mazda MX-5 Miata has been the go to vehicle. With its sporty performance, industry experts consistently choose the MX-5 as the most affordable sports car on the planet. Prior to the RF model, you had your choice of a retractable soft top or a removable hard top. People now have the option of a retractable hardtop, which easily converts the closed to coupe to an open-air roadster, than just as easily goes back to a hard top coupe if the weather turns bad. “I hope the launch of the MX-5 RF will awaken hidden emotions and dormant sensibilities among our customers,” said Nobuhiro Yamamoto, MX-5 Program Manager, “and with these two MX-5 models, I hope we can help introduce the joy of driving a convertible sports car to a wider audience and help even more people live rich, fun-filled lives.”

Key Philosophies Make RF Appealing

Mazda has incorporated a few key philosophies in the Miata RF to appeal to all ages and demographics. First, the appealing fastback with a smooth line that joins the roof to the rear is a sports car basic that complements the tear drop design of the cockpit. The Miata RF is the same overall length and width of the popular soft top model, although it is 5mm lower in height. Real Nappa leather gives both a comfortable and sophisticated feeling to the interior. It tells the driver that this is a car of value. A headliner that absorbs sound keeps the outside noise on the outside, allowing the superior stereo system to envelope the driver and passenger in music. See how the MX-5 RF comes together to create a superior driving machine by visiting Chapman Mazda on Bell Road.